Hello! I'm Courtney
Thanks for stopping by! I'm a marketing professional with specialized experience creating branding and digital content strategy that positions a company and tell its unique story. Ability to capture audiences on various social media channels and improve content, engagement, and brand awareness. A diverse blend of industry expertise in entertainment, real estate, and fitness. Big XII award-winning collegiate athlete graduating with honors, and focused study in film, television, and digital media.
Increases B2B Partnerships
70% increased revenue
↗️ 50% client social and digital engagement
CONTENT CREATION, STRATEGY, & REPUTATION MARKETING
Content Marketing Manager
BRIGHTLY SOFTWARE, A SIEMENS COMPANY
Formerly, Dude Solutions
Hired to create and manage all content for all supported industries and geographies. Collaborate in ongoing website strategy, copy, content, and promotion updates. Curate partnerships with cross-functional team members organization-wide (web, product marketing, demand, client success, sales, and beyond) and agency partners. Initiate global partnerships with team members in EMEA and APAC. Design global and localized content plans through ongoing storytelling across multiple media platforms. Lead integration of SEO content globally.
168% 📈 increase in MELs - all lead generation forms linked to content downloads
32% 📈 increase in resource presence and awareness in the first 18 months
231% 📈 increase growth in the website's average time on page
36% 📈 increase in blog pageviews in the first year
6% in new marketing program generation from content
Innovated new content management and audit system
Participate with marketing leadership on vision and direction for content strategy, campaigns, and programs
Expand transparency across marketing teams and channels in the content creation process
Engage closely with sales and client success to ensure messaging is accurate
Generate quarterly analytic reports detailing content wins, observations, and suggestions
Write relevant content pieces for use globally
Manage agency and contractor partnerships for content creation
Collaborate on social media presence through created content and strategy implementation
Advocated on updated Mar-Tech stack to benefit all channels and deliverables
Established a key role in the global brand relaunch
MARKETING, PROMOTION, & COACHING
Founder & Owner
DANCING FOX ENTERPRISES, LLC
• Management consulting across multiple industries
• Direct client communication and product
• Direct brand presence
MARKETING, PAID & ORGANIC CONTENT
8 CAPITAL LAND DEV
Hired to create marketing framework and strategy for all subsidiaries. Curate partnerships with current and potential vendors and stakeholders. Design websites and ongoing storytelling across multiple media platforms.
117% 📈 increase to social and digital presence and awareness in the first year
67% in new lead generation
30% growth in impression rate
MARKETING & NETWORK PRODUCTING
Contracted Producer & Social Media Strategist
CHATLIEN MEDIA, INC.
Freelancer hired to create online, digital, and social media presence. Generated new business by utilizing Google AdWords, SEO, and other digital marketing strategies. 40% increase in lead generation and 10% in client retention.
DIGITAL STRATEGY & SOCIAL MEDIA
Social Media Manager & Strategist
Developed and created social media strategy for several gyms. Created and fostered 10+ brand partnerships and increased social engagement by 50%. Hired as head coach and was later promoted to manage a team of 7 coaches.
10% 📉 decrease in client attrition
Created an automated spreadsheet to manage client retention metrics more efficiently
MARKETING & PAID CONTENT CREATION
Digital & Social Media Specialist
Digital and social medial content development and campaign strategy. Increased ticket sales by 25%.
EVENT & PROGRAM MANAGEMENT
West Coach & Canada Talent Buyer;
Hired to design, plan, place, and purchase traditional and digital media advertisements to promote entertainment acts in the US and Canada. Started as an intern, hired as the marketing coordinator, and eventually promoted to talent buyer.
70% 📈 increased revenue and doubled market awareness in the US and Canada
Expanded market share and competitive edge generating larger acts and more revenue
MARKETING & CONTENT CREATION
Content Marketing Specialist
AFS LOGISTICS & ANALYTICS
• Develop new methods for content to be shared, managed, and used for sales teams
• Implement content marketing strategy to all modes of the company
TEXAS CHRISTIAN UNIVERSITY
Bachelor of Science in Film, Television and Digital Media
• Minor in Business
• Graduated Cum Laude
TEXAS CHRISTIAN UNIVERSITY
Film, Television, & Digital Media study abroad in Australia & New Zealand. Studied Australian and Kiwi film, television, new media, and culture.
Leadership & Honors
SENIOR CAPTAIN - SWIMMING & DIVING
• All American Big XII Honor
• Big XII Commissioner Honor Roll
• School of Communication Dean’s List
• Mountain West Scholar Athlete Honor
• All Mountain West Academic All America
Content Creation & Strategy
Social Media Strategy & Execution
Adobe CS5, Microsoft, Asana
Certified Personal Trainer - ACE
Photo & Videography
As a lifelong athlete, apparent ability to perform and be comfortable in front of crowds. Ability to coaching in one-on-one or group settings, give presentations, educate large groups, and speak in a public setting.
DIGITAL MEDIA & MARKTEING
Past experience grew detailed knowledge and skill for platforms like Instagram, Facebook, and Twitter. Ability to create content, posting calendars, read analytics and boost appropriate content for best engagement.
Skills with photography and videography provide access to creative angles on content. Ability to develop, produce, and edit content while creating a streamlined online presence.