Hello! I'm Courtney
Thanks for stopping by!
I am a seasoned Senior Content & Creative Strategy and Digital Marketing Communications Manager who directs, collaborates, and drives growth across global platforms. As a senior marketing leader, I have gained specialized experience leading projects on high-profile global branding initiatives and digital creative content strategy. I possess a solid foundation of cross-collaborating with various internal and external stakeholders from strategy to execution phase. I have experience across a diverse blend of industries including healthcare, SaaS, entertainment, real estate, and public relations. I am looking for roles where I can be creative and bring forward thought leadership and in a fast-paced, collaborative, corporate environment.
» ⏩ Accelerates Brand Awareness & Equity
» 🤝Increases B2B Partnerships
» ↗️ 70% Increased Revenue
» 📈50% More Client Social and Digital Engagement
Courtney Elizabeth Cheek
SENIOR CONTENT & STRATEGY, BRAND & COMMUNICATIONS MANAGER
Email:
Citizenship:
American & Canadian
EXPERIENCE
CONTENT CREATION, STRATEGY, & REPUTATION MARKETING
Content Marketing Manager
BRIGHTLY SOFTWARE, A SIEMENS COMPANY
Formerly, Dude Solutions
Hired to create and manage all content for all supported industries and geographies. Collaborate in ongoing website strategy, copy, content, and promotion updates. Curate partnerships with cross-functional team members organization-wide (web, product marketing, demand, client success, sales, and beyond) and agency partners. Initiate global partnerships with team members in EMEA and APAC. Design global and localized content plans through ongoing storytelling across multiple media platforms. Lead integration of SEO content globally. Selected for the 2023-2024 Siemens Professionals Engaging in Active Communication (SPEAC) high potential leadership program.
-
168% 📈 increase in MELs - all lead generation forms linked to content downloads
-
32% 📈 increase in resource presence and awareness in the first 18 months
-
231% 📈 increase growth in the website's average time on page
-
36% 📈 increase in blog pageviews in the first year
-
6% in new marketing program generation from content
-
Innovated new content management and audit system
-
Participate with marketing leadership on vision and direction for content strategy, campaigns, and programs
-
Expand transparency across marketing teams and channels in the content creation process
-
Engage closely with sales and client success to ensure messaging is accurate
-
Generate quarterly analytic reports detailing content wins, observations, and suggestions
-
Write relevant content pieces for use globally
-
Manage agency and contractor partnerships for content creation
-
Collaborate on social media presence through created content and strategy implementation
-
Advocated on updated Mar-Tech stack to benefit all channels and deliverables
-
Established a key role in the global brand relaunch
MARKETING, PROMOTION, & COACHING
Founder & Owner
DANCING FOX ENTERPRISES, LLC
Created bespoke digital and social media plans for clients and partners. Resulting in increased brand awareness, engagement, and content curation.
• Management consulting across multiple industries
• Direct client communication and product
• Direct brand presence
MARKETING, PAID & ORGANIC CONTENT
Marketing Director
8 CAPITAL LAND DEV
Hired to create marketing framework and strategy for all subsidiaries. Curate partnerships with current and potential vendors and stakeholders. Design websites and ongoing storytelling across multiple media platforms.
-
117% 📈 increase to social and digital presence and awareness in the first year
-
67% in new lead generation
-
30% growth in impression rate
MARKETING & NETWORK PRODUCTING
Contracted Producer & Social Media Strategist
CHATLIEN MEDIA, INC.
Freelancer hired to create online, digital, and social media presence. Generated new business by utilizing Google AdWords, SEO, and other digital marketing strategies. 40% increase in lead generation and 10% in client retention.
DIGITAL STRATEGY & SOCIAL MEDIA
Social Media Manager & Strategist
ORANGETHEORY FITNESS
Developed and created social media strategy for several gyms. Created and fostered 10+ brand partnerships and increased social engagement by 50%. Later promoted to manage a team of seven.
-
10% 📉 decrease in client attrition
-
Created an automated spreadsheet to manage client retention metrics more efficiently
MARKETING & PAID CONTENT CREATION
Digital & Social Media Specialist
CASA MANANA
Digital and social medial content development and campaign strategy. Increased ticket sales by 25%.
EVENT & PROGRAM MANAGEMENT
West Coach & Canada Talent Buyer;
Marketing Coordinator
35 CONCERTS
Hired to design, plan, place, and purchase traditional and digital media advertisements to promote entertainment acts in the US and Canada. Started as an intern, hired as the marketing coordinator, and eventually promoted to talent buyer.
-
70% 📈 increased revenue and doubled market awareness in the US and Canada
-
Expanded market share and competitive edge generating larger acts and more revenue
MARKETING & CONTENT CREATION
Content Marketing Specialist
AFS LOGISTICS & ANALYTICS
• Develop new methods for content to be shared, managed, and used for sales teams
• Implement content marketing strategy to all modes of the company
EDUCATION
EDUCATION
Bachelor's Degree
TEXAS CHRISTIAN UNIVERSITY
Bachelor of Science in Film, Television and Digital Media
• Minor in Business
• Graduated Cum Laude
INTERNATIONAL
Study Abroad
TEXAS CHRISTIAN UNIVERSITY
Film, Television, & Digital Media study abroad in Australia & New Zealand. Studied Australian and Kiwi film, television, new media, and culture.
TCU
Leadership & Honors
SENIOR CAPTAIN - SWIMMING & DIVING
• All American Big XII Honor
• Big XII Commissioner Honor Roll
• School of Communication Dean’s List
• Mountain West Scholar Athlete Honor
• All Mountain West Academic All America
PAST PROJECTS & BRANDS
EXPERTISE
CONTENT & BRAND
"Content is King" - or, at least that's what people say. Creating content in one thing, but creating impactful, connected content with a story-centric through-line to your overall marketing strategy - now that's something else entirely. My experience working with large organizations and brands centers on creating a consistent and cohesive message. Allowing clarity for your prospects and clients from the beginning. I help my clients and teams stay true to their brand and goals, while remembering that at the end of the day, we are speaking to humans. Remembering and applying that humanity creates fantastic, connected, and impactful content and brand assets.
DIGITAL & SOCIAL MEDIA
If it's something on the internet, it's my job to know about it and understand it (or at least try to). My past experiences have allowed me to develop detailed knowledge and skill for platforms like Instagram, Google, LinkedIn, Facebook, X (formerly Twitter), and more. I have honed an ability to create content, manage editorial calendars, decipher analytics, and boost appropriate content for best engagement. Never underestimate the power of seeing a real human on a social media feed, it's more power than you think. Applying my skills for story-centric content carry directly over to my work in digital and social media, ensure the best outcome and measurable results for my clients and teams.
GLOBAL STRATEGY
It's a big, wide world and in today's digital landscape, you have to understand how to accurately translate your message. My experience in global organizations has allowed me to harness the ability to transition messaging for the most meaningful and accurate impact in-market. I strive to "create curiosity," while still ensuring we don't forget the human we are speaking to in that part of the world. My experience on global teams has sharpened my ability to develop, produce, and execute a global strategy with localization, while staying aligned to brand messaging and creating a streamlined international presence.
SKILLS
Content Creation & Strategy
Social Media Strategy & Execution
Public Speaking
Adobe CS5, Microsoft, Asana
Thought Leadership Development
Photo & Videography